AR - Augmented Reality
We design and deploy augmented reality experiences that layer digital content onto the physical world for more interactive learning, engagement, and exploration.
What is Augmented Reality?
AR places digital content into the real world through phones, tablets, or headsets. Instead of bringing users into a fully virtual environment, AR enhances what they already see by adding information and interactive content directly into their surroundings. This makes AR especially valuable when organizations want to increase engagement while offering more accessible ways to explore information in physical spaces.
Transformative Value of Augmented Reality
Contextual understanding
Place information directly into the environment where it matters most, making products, systems, and spaces easier to understand.
More interactive engagement
Turn passive moments into active experiences that encourage exploration, participation, and discovery.
Accessible deployment
Deliver immersive experiences through devices people already use, including mobile phones and tablets.
Scalable activation
Extend AR across events, campaigns, education, and public spaces with consistency and flexibility.
Augmented Reality Use Cases
Explore examples of AR experiences we’ve deployed across industries.
Woofster’s Workers Reality
An AR fan engagement experience created for Workers Credit Union and the Worcester WooSox at Polar Park. Fans used a mobile app to scan AR targets placed throughout the stadium, unlocking interactive content, surprises, and branded moments that turned the ballpark into a more immersive and memorable experience.
See where these technologies have been brought to life:
ServiceMax AR App
A mobile AR activation developed for LiveWorx to showcase ServiceMax and IBA through interactive content and 3D holograms. The experience guided users through multiple AR targets and culminated in a short 3D sequence, creating a more dynamic way to communicate product messaging and engage booth audiences.
See where these technologies have been brought to life:
ServiceMax AR App Debuts at Liveworx '23
WNE XR/AI Lab
A future-ready XR and AI lab created to support hands-on learning, experimentation, and interdisciplinary innovation. The space enables students and faculty to explore augmented reality and other immersive technologies in ways that connect classroom learning with real-world application.
See how immersive learning comes to life.
Western New England University XR Lab - Immersive Experience
