AI in Action

We design and deploy AI-powered experiences that make complex technology easier to understand, easier to adopt, and easier to scale.

Applied AI experience illustrating intelligent, responsive interactions

What are Applied AI Experiences?

Applied AI experiences use AI to make interactions more intelligent, responsive, and useful. Instead of existing as a standalone tool, AI is integrated into workflows and customer touchpoints to improve decision-making. This allows organizations to turn complex information into experiences that feel more personalized and actionable.

Transformative Value of AI-Powered Experiences

Clearer understanding

Create interactive experiences that feel engaging and dynamic without requiring specialized hardware.

More relevant interactions

Deliver content, recommendations, and responses that feel personalized to the user and the moment.

Faster execution

Reduce manual effort and help teams move from input to action more quickly.

Scalable intelligence

Bring consistent, intelligent experiences to more users across events, platforms, and workflows.

AI Use Cases

Explore examples of AI experiences we’ve deployed across events, enablement, and training.

AI Coach

An AI-powered coaching experience that transforms physical activity into personalized performance feedback. By combining computer vision, intelligent scoring, and instant content delivery, the activation demonstrated real-world AI in a hands-on format that drove engagement and follow-up interest.

Dell Technologies World attendees gathered around the Playmaker AI Coaching activation

Snapshot to Spotlight

A personalized generative AI activation designed to turn attendee participation into cinematic, shareable content. By combining real-time capture, AI-generated media, and instant delivery, the experience created high-energy engagement on the show floor while extending reach through email and social sharing.

Dell AI Factory cinematic experience featuring a woman on a motorcycle

AI Solutions Explorer

An interactive experience that helps teams connect real business needs to validated AI infrastructure solutions. Designed to support faster decision-making and more confident next steps.

Rows of Dell enterprise server racks representing AI infrastructure solutions

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