Woofster’s Workers Reality
Vision
Workers Credit Union and the Worcester Red Sox wanted to deliver a memorable, interactive fan experience at Polar Park to enhance fan engagement and brand visibility.
See where these technologies have been brought to life:
Solution
Woofster’s Workers Reality, an AR experience, including the development of the mobile based application, signage, and gamified interaction. Fans use the app to scan AR posters placed around the stadium, unlocking content, surprises and exciting prizes. The activation transforms the traditional ballpark experience into an immersive digital playground for fans of all ages.
Impact
The mobile application gives fans a fun, tech-driven way to explore the ballpark while deepening their connection to participating brands. It increases real-time engagement, elevating the park’s reputation for innovation, fun and extraordinary in-park fan experiences.
