Topgolf – Digital Twin / Immersive Events
Vision
Topgolf sought a way to showcase its high-tech locations powered by Dell servers virtually and extend its brand beyond physical venues. The goal was to support remote engagements, host virtual events, and create interactive and memorable marketing experiences.
Solution
A stylized digital twin of the San Jose and Vegas Topgolf environments was developed in Unity and deployed in social platforms such as Microsoft Immersive Teams. The experience was designed for exploration and live events, offering an interactive way to engage with participating brands remotely.
Impact
The digital twin became a virtual destination for events and demos, enabling Topgolf and its partners to engage global audiences and showcase their venues and technologies in a truly transformative, innovative, and immersive way.
