ServiceMax AR App
Vision
Live events create a limited window to capture attention and communicate complex product stories.
The goal was to create an augmented reality experience that could draw visitors into the ServiceMax and IBA story while making the interaction feel engaging, accessible, and connected to the physical event environment.
The experience needed to work naturally within the booth while giving attendees a reason to explore multiple points of interaction.
Solution
Link To VR developed a mobile AR activation built around a series of augmented reality targets placed throughout the experience.
As users progressed from one target to the next, they unlocked interactive digital content and 3D holographic elements that expanded the information available within the physical space.
The experience culminated in a short 3D sequence, creating a clear progression through the activation and giving attendees a more immersive way to engage with ServiceMax and IBA messaging.
Impact
The AR experience transformed traditional event content into an interactive journey that attendees could explore using a mobile device.
By layering digital content and 3D elements onto the physical environment, the activation gave ServiceMax and IBA a more dynamic way to communicate their story and demonstrate how augmented reality can extend the impact of a live event experience.
I would not add numerical engagement, lead-generation, or sales claims unless Ed or Kyle can provide actual results.