AI Coach
Vision
Dell Technologies set out to showcase real-world AI applications in a memorable way at Dell Technologies World, driving awareness of the Dell AI Factory with NVIDIA and encouraging social sharing.
See where this experience has been brought to life:
Dell Technologies World 25 – Playmaker AI Coaching Highlights Video
Solution
An interactive booth where attendees performed an exciting sports activity, received instant AI feedback from a virtual coach, and walked away with a shareable video and email with detailed coaching feedback and scores.
Impact
The activation drew tremendous attention on the show floor, delivering personalized takeaways and sparking strong social media engagement. Follow-up performance far exceeded expectations, with over 150% open rates driven by strategic SMS outreach. It showcased real-time applications of AI tools, like computer vision and LLMs, in physical environments, positioning Dell and NVIDIA as leaders in practical, hands-on AI solutions. This sparked high-value, in-booth conversations focused on enterprise adoption – directly contributing to pipeline acceleration.
